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Chinese footwear enterprises should take the initiative to expand the U.S. market

shoes sharp class Botswana country manager of the corporate governance industry should expand the main line of development in the dynamic U.S. market.

present, China's footwear industry in the U.S. market is to maintain the original principles of the market, continue to consolidate low-end shoe market, to ensure that this part of the market, the credibility and quality of Chinese shoes. At the same time, enhance the autonomy of the footwear industry design standards, improve product quality, grade,[link widoczny dla zalogowanych], and gradually expand in the high-end market share, and focus on selling more mid-range of footwear products, and gradually increase profits, and strengthen self-discipline, keep the prices down from the race out of the vicious cycle.

At this stage, Chinese shoes into the U.S. market is characterized by U.S. businessmen to the Chinese pair of shoes, not the Chinese shoe shoe initiative to the U.S. market. Therefore, the Chinese footwear manufacturers to do business with Americans, in a relatively passive position. Moreover, although a large number of Chinese footwear in the U.S. market, but few Chinese brands, were almost all U.S. distributors specified brand, manufacturer from China manufacturing. Chinese shoe need to strengthen the construction of its own marketing channels, so that American consumers get to know Chinese brands, creating high-end shoe brands in China. With China's accession to WTO, the market economic development, improving the market environment, Chinese shoe manufacturers growing their own strength,[link widoczny dla zalogowanych], has begun in the United States through various means to establish their own sales network, or through cooperation and other means of getting into the American mainstream sales channels , rather than rely solely on export of the OEM.

In addition, the Chinese shoe should also increase brand awareness,[link widoczny dla zalogowanych], by cultivating its own brand, the acquisition of foreign brands, etc. to take the initiative, the Chinese own-brand products into the U.S. footwear market, mid-range and change the past, occupied a low price market, and gradually strengthen the U.S. consumer brand awareness in China, enhance the overall image of Chinese shoes.

characteristics for the U.S. market, so that mid-range shoes made in China, hoisted the Chinese brands into the U.S. market is feasible. But the Chinese shoe to establish an independent marketing channels in the United States and expand the brand influence, in cooperation with the Association of American local multiplier effect will be achieved. Association of the United States understand the United States consumer psychology and consumer trends, versed in international trade rules, and familiar with the U.S. market. Currently, the U.S. led the Asian Trade Promotion Association, the American Express platform is committed to helping China's shoe-making enterprises, especially small and medium enterprises to develop the U.S. footwear market and provide full trading solution, can be said to the Chinese footwear enterprises a train to the U.S. market trade.

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